For seven of these years, she worked as Senior Account Director at Saatchi and Saatchi for Air New Zealand, managing the complexity of the international airline and the fiercely competitive domestic airline business. Understanding the need to balance a strong brand and the fast moving retail nature of the airline business was a key success factor.
At Colenso BBDO, she managed a portfolio of Bank of New Zealand brands with key responsibility for Global Plus, a highly successful credit card aligned with Air New Zealand's Frequent Flyer programme. She also ran the TV3 account and initiated many successful creative campaigns that won awards and gained valuable PR media exposure.
Then, at Publicis Mojo, Rose specialised in strategic and creative development for multi-nationals, including Coca Cola. The ‘Enjoy' campaign for Coca-Cola not only won N.Z's Grande Axis, but also had a chapter devoted to it in the book 'How Asia Advertises: The Most Successful Campaigns in Asia Pacific and the Marketing Strategies Behind Them'.
More recently, as the Project Manager on all John Hancock Observatory communications, she oversaw the strategic shift in approach in 2010 by creating a strong retail focus alongside the rejuvenated brand - contributing directly to a successful financial year for JHO in 2010.
Winning is in Rose's blood. She is also a partner in Phillips Thoroughbreds Ltd, a bloodstock business for racing and breeding thoroughbred race horses, including Gallopin (2008 Melbourne Cup Starter), Stupendous, Tsardurka and smart up and comer Prestigiosa.
This happily justifies her wardrobe allowance to the IRD and allows her to give clients good advice: Back Stupendous on a dry track, $50 each way.
Gallopin clocking up another win at Melbourne's hallowed turf, Flemington. He had 8 wins and 3 placings in 18 months in Victoria's competitive racing industry, including winning The Moonee Valley Gold Cup and starting in the 'race that stops at least 2 nations' the 2008 Melbourne Cup.